Unilever wanted to raise the sales of their cleaning products during the autumn. Since cleaning is usually associated with spring time, we had to find other, original approach. And wouldn’t be where we are now, if we didn’t! We grabbed the still lasting hype of olympics and launched the communication of cleaning olympics. The whole family house cleaning initiative through the form of sports! We collaborated with biggest shopping mall in Lithuania – Maxima, launching a whole around POS communication with discounts, lotteries and activations.