Barista sampling

Most of the people in Baltics prefer to make their coffee from ground coffee. Paulig wanted to show the shoppers at the major shopping malls, that using their coffee beans, they can open themselves to a much wider range of tastes and become their own home baristas! Promo team showed customers how to easily prepare coffee using beans, gave them a taste of freshly made cup of coffee and made everyone’s day a little bit brighter