Although most of us know Paulig for the coffee we see in a supermarket, this brand is a true holy grail for any real coffee lover. Paulig offers a wide range of different coffee brands, ways to prepare a coffee and even a branch of tea! We wanted to show all of these things to Paulig’s beloved business customers. The problem is, when you’re executive and have to run the whole company, you don’t have a lot of time on your plate and certainly don’t like to waste the one you do. So we needed a good reason to invite these people for a presentation of Paulig brands.
We came up with the concept – business pre-lunch. A special informal lunch for executives where they can meet with their potential partners and plan their next business lunch! We sent out special lunch box invitations to encourage people to come to the event, which were received really great. The event turned out to be a success with lots of new business friendships and of course lots of top notch coffee!