Jameson Beard day
Jameson whiskey is a big supporter of manly image and always encourages people to express themselves through the way they act and look. That’s why we decided to gather all the bearded fellows for the celebration of the official World Beard Day!
To invite people to the event, we created special Facebook app that let people choose and grow their beards to win small Jameson prizes. Promo team also visited local bars and pubs with special beard accessories and took pictures which also participated in the contest for the prizes.
Custom map was drawn which marked the place of the event and other Jameson friendly bars in the city.
The event involved various games and activities but the key of it was first ever Beard Competition in Lithuania, which involved a category for bartenders only, where they fought for the title of the best bearded bartender.