“Share The Moment” campaign
Lipton tea encourages people to share and appreciate the moments we spend together with people we care about and the cup of tea. But there’s a lot of unsung heroes in our society which we often forget to thank for what they’re doing. That’s where “Share the Moment” campaign comes in. Our Lipton promo team visited various establishments like police offices, firefighter stations, hospitals, etc. to thank people working there and simply say that we appreciate what they’re doing by sharing a cup of warm tea.