Procter & Gamble POS lottery

Procter & Gamble carries a big line of beauty products we use every day. They wanted to launch the sales promotion for the autumn, so we collaborated with a well known stylist in Lithuania – Kęstutis Rimdžius, to bring the message that you can be beautiful every day using P&G products. The campaign was driven by lottery in major shopping malls, where every week people won PC “Ozas” checks for their autumn closet update and in the end one lucky winner got the day of shopping with Kęstutis and 1500 euro budget!